Sponsoring Night at the Pier
At Night at the Pier, trailblazing stars of the stage and screen, inspiring LGBTQ+ families, passionate advocates, and iconic media like Variety, Playbill, Harper’s Bazaar, and more are coming together to celebrate, protect, and support the generations of change makers who have, are, and will shape this movement-defining work. By sponsoring this transformative event, you play a vital role in honoring the path we paved to get where we are today — and blazing a trail of love, family, and freedom for generations to come!
Night at the Pier
By the Numbers
At the 2024 gala, our honorees included Brooks Brothers CEO, Ken Ohashi, and civil rights litigator, Roberta Kaplan. We also featured performances by stars of the hit Broadway shows The Outsiders, Hell’s Kitchen, and The Wiz.
700+
celebrities, activists, and LGBTQ+ families joined us at Night at the Pier 2024.
Nearly $1M
raised to support Family Equality’s work.
“Sponsors’ commitment to [Family Equality] makes us feel valued, respected, and appreciated. We will make concerted efforts to show sponsors the same support.”
Sponsorship
Packages
PARTNERSHIP
$250,000
Inclusion of brand name in event title and branding (Night at the Pier, in partnership with...)
On-site sponsor activation (e.g., sampling opportunity, display space at pre-reception/after party), production costs paid by sponsor
Four VIP tables for 10 guests each, premium placement
60 second commercial reel and one static ad for looping ballroom reel*
Four social media posts highlighting partnership
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Exclusive opportunity to distribute a giveaway item
Opportunity for an on-stage mention and a presenting moment
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
DIAMOND
$100,000
On-site sponsor activation (e.g., sampling opportunity, display space at pre-reception/after party), production costs paid by sponsor
Four VIP tables for 10 guests each, premium placement
60 second commercial reel and one static ad for looping ballroom reel*
Three social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Exclusive opportunity to distribute a giveaway item
Opportunity for on-stage presenting moment
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
PLATINUM
$50,000
Two VIP tables for 10 guests each, premium placement
60 second commercial reel and one static ad for looping ballroom reel*
Three social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Exclusive opportunity to distribute a giveaway item
On-stage mention
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
GOLD
$30,000
Two VIP tables for 10 guests each, premium placement
30 second commercial reel and one static ad for looping ballroom reel*
Two social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
SILVER
$20,000
Two tables for 10 guests each
15 second commercial reel looping ballroom reel*
One social media mention
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
BRONZE
$10,000
One table for 10 guests
One static ad for looping ballroom reel*
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
Advocate
$5,000
2 Tickets
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
Friend
$3,000
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
*Reels must be submitted as MP4 files without audio. Static ads must be submitted as PNGs or JPEGs. All ads must be in 16:9 aspect ratio.
Additional Sponsorship
Opportunities
-
Exclusive onsite signage/branding during reception
Opportunity for branded items (e.g. napkins, specialty cocktail)
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
15 second commercial reel and one static ad for looping ballroom reel*
-
Exclusive onsite signage/branding during reception
Opportunity for branded items (e.g. special dessert activation)
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
15 second commercial reel and one static ad for looping ballroom reel*
-
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
One static ad for looping ballroom reel*
-
Logo on photos alongside Family Equality’s
Exclusive onsite signage/branding during cocktail reception
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
-
Exclusive onsite signage/branding during cocktail reception
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
One static ad for looping ballroom reel*
Purchase a digital ad
Showcase your work or send Family Equality or our honorees a shoutout in our event slideshow, which loops during arrival, dinner, and the after-party!
$1,500: Static ad (PNG or JPEG, 16:9)
$2,500: 15-30 second reel (no sound, 16:9, MP4)
All digital ads and reels must be created by the sponsor in 16:9 aspect ratio without audio and submitted before May 1.
About
The LGBTQ+ Consumer Market
$1 Trillion is the estimated buying power of gay and lesbian individuals in the US in 2017.
45% of all consumers under 34 say they’re more likely to do repeat business with an LGBTQ+ friendly company.
54% of all consumers under 34 say they would choose an equality-focused brand over a competitor.
71% of LGBTQ+ people and 82% of allies say they are more likely to purchase from a company that supports LGBTQ+ equality.
“After seeing which companies supported Family Equality, we started making thoughtful decisions about how we spent our dollars.”
