Sponsoring Night at the Pier
LGBTQ+ families have formed and thrived because of the progress Family Equality has made for the past 45 years — but we still have so much work to do. This is what Night at the Pier is all about. Sponsors of this transformative event play a vital role in honoring the path we paved to get where we are today and blazing a trail of love, family, and freedom for generations to come! After all, the history we want the next generation to look back on is the history we make today.
Night at the Pier
By the Numbers
Thanks to our supporters, we celebrate 45 years of progress and set our sights on the next 45 years (and more!). Become a part of this legacy: help us create change for generations by Sponsoring Night at the Pier Today!
800
guests joined us at Night at the Pier 2024, including iconic stars, passionate advocates, and LGBTQ+ families.
100K
LGBTQ+ families, allies, and partners reached through our website, emails, and social media combined
Nearly $1M
raised in the movement for LGBTQ+ family equality at previous Night at the Pier events
PLUS features in Variety, Harper’s Bazaar, Playbill, Hollywood Reporter, Town & Country Magazine, and more!
“Sponsors’ commitment to [Family Equality] makes us feel valued, respected, and appreciated. We will make concerted efforts to show sponsors the same support.”
Sponsorship
Packages
PARTNERSHIP
$250,000
Inclusion of brand name in event title and branding (Night at the Pier, in partnership with...)
On-site sponsor activation (e.g., sampling opportunity, display space at pre-reception/after party), production costs paid by sponsor
Four VIP tables for 10 guests each, premium placement
60 second commercial reel and one static ad for looping ballroom reel*
Four social media posts highlighting partnership
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Exclusive opportunity to distribute a giveaway item
Opportunity for an on-stage mention and a presenting moment
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
DIAMOND
$100,000
On-site sponsor activation (e.g., sampling opportunity, display space at pre-reception/after party), production costs paid by sponsor
Four VIP tables for 10 guests each, premium placement
60 second commercial reel and one static ad for looping ballroom reel*
Three social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Exclusive opportunity to distribute a giveaway item
Opportunity for on-stage presenting moment
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
PLATINUM
$50,000
Two VIP tables for 10 guests each, premium placement
60 second commercial reel and one static ad for looping ballroom reel*
Three social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Exclusive opportunity to distribute a giveaway item
On-stage mention
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
GOLD
$30,000
Two VIP tables for 10 guests each, premium placement
30 second commercial reel and one static ad for looping ballroom reel*
Two social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
SILVER
$20,000
Two tables for 10 guests each
15 second commercial reel looping ballroom reel*
One social media mention
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
BRONZE
$10,000
One table for 10 guests
One static ad for looping ballroom reel*
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
Advocate
$5,000
2 Tickets
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
Friend
$3,000
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
*Reels must be submitted as MP4 files without audio. Static ads must be submitted as PNGs or JPEGs. All ads must be in 16:9 aspect ratio.
Additional Sponsorship
Opportunities
-
Exclusive onsite signage/branding during reception
Opportunity for branded items (e.g. napkins, specialty cocktail)
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
15 second commercial reel and one static ad for looping ballroom reel*
-
Exclusive onsite signage/branding during reception
Opportunity for branded items (e.g. special dessert activation)
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
15 second commercial reel and one static ad for looping ballroom reel*
-
Exclusive onsite signage/branding during cocktail reception
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
-
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
One static ad for looping ballroom reel*
-
Exclusive onsite signage/branding during cocktail reception
Logo on printed invite (by March 1), event webpage, A/V sponsor loop and emails
One static ad for looping ballroom reel*
Purchase a digital ad
Showcase your work or send Family Equality or our honorees a shoutout in our event slideshow, which loops during arrival, dinner, and the after-party!
$1,500: Static ad (PNG or JPEG, 16:9)
$2,500: 15-30 second reel (no sound, 16:9, MP4)
All digital ads and reels must be created by the sponsor in 16:9 aspect ratio without audio and submitted before May 1.
About
The LGBTQ+ Consumer Market
$1 Trillion is the estimated buying power of gay and lesbian individuals in the US in 2017.
45% of all consumers under 34 say they’re more likely to do repeat business with an LGBTQ+ friendly company.
54% of all consumers under 34 say they would choose an equality-focused brand over a competitor.
71% of LGBTQ+ people and 82% of allies say they are more likely to purchase from a company that supports LGBTQ+ equality.
“After seeing which companies supported Family Equality, we started making thoughtful decisions about how we spent our dollars.”
