Sponsoring
Night at the Pier
Each year, alongside hundreds of celebrities, activists, and LGBTQ+ families, we honor trailblazing stars of the stage and screen and garner national media attention from outlets like Variety, Playbill, Harper’s Bazaar, and more in the fight for LGBTQ+ equality. By sponsoring this transformative event, you play a vital role in shaping new tomorrows for LGBTQ+ families — and put a spotlight on your brand’s impactful work. Hope starts here, and you’re invited.
Night at the Pier
By the Numbers
At the 20232 gala, our honorees included BravoTV’s Amrit Kapai and Nicholas Kouchoukos presented by Margaret Josephs and Nicholas Hite, recipient of the Hostetter-Habib Family Award. We also featured performances by stars of the hit Broadway shows & Juliet, Kimberly Akimbo, Some Like It Hot, and New York, New York.
800
celebrities, activists, and LGBTQ+ families joined us at Night at the Pier 2023.
$1M+
raised to support Family Equality’s work.
“Sponsors’ commitment to [Family Equality] makes us feel valued, respected, and appreciated. We will make concerted efforts to show sponsors the same support.”
Sponsorship
Packages
PARTNERSHIP
$250,000
“In partnership with…” in event title and event branding
On-site sponsor activation such as sampling opportunity and/or display space at pre-reception and after-party – one 20x10 space (Including opportunity for collaboration with Family Equality, production costs paid by sponsor)
60 second video or static ad in looped ballroom reel throughout the evening
Four VIP tables for 10 guests each, premium placement
Brand mentions in event-related press releases
Two full-page, color ads in printed program (deadline April 19), premium placement
Four social media mentions, including a feature of brand’s on-stage moment or unique contribution to Family Equality’s work
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Giveaway opportunity
Opportunity for on-stage presenting moment
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
DIAMOND
$100,000
On-site sponsor activation such as sampling opportunity and/or display space at pre-reception and after-party – one 20x10 space (Including opportunity for collaboration with Family Equality, production costs paid by sponsor)
60 second video or static ad in looped ballroom reel throughout the evening
Four VIP tables for 10 guests each, premium placement
Brand mentions in event-related press releases
Two full-page, color ads in printed program (deadline April 19), premium placement
Four social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Giveaway opportunity
Opportunity for an on-stage presenting moment
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
PLATINUM
$50,000
Two VIP tables for 10 guests each, premium placement
One full-page, color ad in printed program (deadline April 19), preferred placement
Three social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo inclusion on event Step and Repeat
Giveaway opportunity
On-stage mention
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
GOLD
$30,000
Two VIP tables for 10 guests each, premium placement
One full-page, color ad in printed program (deadline April 19), premium placement
Two social media mentions
Red carpet photo op on the press line before the event
Logo inclusion on event signage
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
SILVER
$20,000
Two tables for 10 guests each
One full-page, color ad in printed program (deadline April 19)
One social media mention
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
BRONZE
$10,000
One table for 10 guests
One full-page, color ad in printed program (deadline April 19)
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
Advocate
$5,000
2 tickets
Logo on invite (by March 1), event webpage, and emails
Recognition in program book as an event sponsor
Friend
$3,000
Logo on invite (by March 1), event webpage, and emails
Recognition in program book as an event sponsor
Additional Sponsorship
Opportunities
-
Naming rights (“Family Equality’s pre-gala reception, hosted by…”)
Onsite sponsor activation such as a sampling opportunity or display space (Production costs paid by sponsor)
Exclusive onsite signage/branding during reception
Opportunity for branded items (e.g. napkins, specialty cocktail)
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
Recognition in program book
-
Naming rights (“Family Equality’s pre-gala reception, hosted by…”)
Onsite sponsor activation such as a sampling opportunity or display space (Production costs paid by sponsor)
Exclusive onsite signage/branding during reception
Opportunity for branded items (e.g. special dessert activation)
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
Recognition in program book
-
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
Recognition in program book (if purchased prior to April 27)
-
In combination with Family Equality, logo inclusion on all photos
Exclusive onsite signage/branding during cocktail reception
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
Recognition in program book (if purchased prior to April 27)
-
Exclusive onsite signage/branding during cocktail reception
Logo on invite (by March 1), event webpage, and emails
Logo on A/V sponsor loop
Recognition in program (if purchased prior to April 27)
Printed Program Book Color Ads
FULL PAGE (5.125” x 7.125”): $2,500
HALF PAGE (5.125” x 3.5”): $1,500
Color ads should be in CMYK and submitted electronically as a PDF or JPEG in high resolution (300dpi). Ads are due April 13, 2024.
About
The LGBTQ+ Consumer Market
$1 Trillion is the estimated buying power of gay and lesbian individuals in the US in 2017.
45% of all consumers under 34 say they’re more likely to do repeat business with an LGBTQ+ friendly company.
54% of all consumers under 34 say they would choose an equality-focused brand over a competitor.
71% of LGBTQ+ people and 82% of allies say they are more likely to purchase from a company that supports LGBTQ+ equality.
“After seeing which companies supported Family Equality, we started making thoughtful decisions about how we spent our dollars.”
